Carter & Associates

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Suzanne M. Carter is principal of Carter & Associates. She is currently the Executive Director of the EMBA program at TCU's Neeley School of Business and a Professor of Practice in Strategy where she teaches Strategic Management and Global Strategy. She consults with companies and Not-For-Profit organizations as well as individual leaders on  vision, strategic planning and implementation issues.

Mike Carter is the founding principal of Carter & Associates. His areas of expertise include strategic planning, strategic implementation, leadership training and development, operations, branding/positioning, and change management. He has over four decades of experience in retail and wholesale operations.


Agile Strategic Thinking

Strategic thinking isn't what it used to be. Businesses are moving forward at breakneck speeds and leaders have to be able to adapt. Becoming agile in this ever  increasingly complex environment is critical for success. We are here to help you develop your organization and its people to all you want it to be.


In the Classroom. Our experiences are in both business and academic settings, allowing us to take the latest theories into our consulting projects. We work in the classroom with students who are also executives and help them to meet their fullest potential.




Consulting. Focusing on Strategic vision, strategy modeling, strategic planning  and implementation frameworks, Carter & Associates works with clients from all sectors.  We facilitate strategic planning sessions, as well as conduct seminars, workshops and one-on-one coaching. 

Research. Continuing to engage in academic research allows us to offer the latest insights in strategic leadership, managing reputation, and creating shared value. See some of the articles and research streams in reputation and leadership by Dr. Carter.

Strategic Leadership article

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